Phil,
IF the EXIFTool can read and set the normal DOS file attributes such as directory, filename, FileModifyDate, Then I can use it to rename and move Non EXIF files the same way I do for the EXIF files. When I try, I get the typical "File Type Not Supported".
I wish you had a plain file switch.
Currently I created this windows batch file to rename and move my MOV files: